ABOUT US

Who We Are

Darren is a 6 time USAC Champion, 2 Time Night Before 500 winner and many more wins on both pavement and dirt. A very accomplished and famous Midget and Sprint car racer that has started a new Chapter in his life.

LIGHT UP WORLD WATER is taking the beverage industry by storm. His bottle that “LIGHTS UP”, has a push button at the bottom of the bottle that has 5 different colors of lights that rotate through three different stages.

The bottle that is becoming a fan favorite can be seen at many events such as Concerts, Theme Parks, Sporting Events, Conventions and even in the Retail Marketplace. Just as Darren took over the Racing World, he has put the same amount of energy into perfecting and promoting his LIGHT UP THE WORLD WATER.

Darren is also a man who gives back. He is involved in promoting and sponsoring many of the young drivers coming up in the Midget Racing World. He has sponsored multiple drivers that proudly represented LIGHT UP THE WORLD BEVERAGES at the 2017 Chili Bowl.

 

JOIN HIM AS HE CONTINUES TO “LIGHT UP THE WORLD”!

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Ready to Light Up Your Next Event?

Let us help you make your next event more memorable and unique than ever imagined.